Private Deal Sell Side F&B
Background
As a well-established brand, the company received entry offers from various department stores, participated in numerous collaborations, and launched a flagship store.However, structurally low profitability had resulted in chronic losses. Given the client’s strained financial condition, they pursued a rapid sale through targeted marketing.
Client Needs
The CEO of the company, deeply attached to the brand, aimed to find a buyer who would carry on its growth journey.
Wishing to stay engaged after the deal, the CEO sought to pass on key know-how and proposed a profit-sharing structure tied to the brand’s future growth.
Overview
Despite the overall decline in the donut market, Beebeede tood out as a dessert brand with with a distinctive identity and strong presence in major retail channels.
Facing sales decline and financial pressure, MOMENS closed the deal via a partial equity transfer to an individual investor, managing non-standard structures and delicate negotiations. Balancing brand value with market realities, this case illustrates a strategy that enabled swift decision-making and efficient deal closure.
Key Actions
1. Flexible Deal Structuring
- Settled on a partial equity transfer over full acquisition
- Bridged the valuation gap with a customized deal structure
- Secured stability through the retention of the founder under structured employment and incentive terms.
2. Fixed-Fee Commission Model
- Applied fixed success fees to accommodate the client’s strained financial situation
- Delivered consistent, high-quality service across all deal stages—regardless of deal size—building client trust
3. Rapid Response to Non-Standard Risks
- Addressed financial challenges, including commingling of personal assets and corporate cash
- Formalized key preconditions including full tax payments, settlement of interim receivables, and documentation of business closure
- Managed contract details from asset and liability adjustments to employment clauses
We design and build digital products people enjoy using...
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We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
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As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
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