Private Deal Sell Side F&B
Background
As a well-established brand, the company received entry offers from various department stores, participated in numerous collaborations, and launched a flagship store.However, structurally low profitability had resulted in chronic losses. Given the client’s strained financial condition, they pursued a rapid sale through targeted marketing.
Client Needs
The CEO of the company, deeply attached to the brand, aimed to find a buyer who would carry on its growth journey.
Wishing to stay engaged after the deal, the CEO sought to pass on key know-how and proposed a profit-sharing structure tied to the brand’s future growth.
Overview
Despite the overall decline in the donut market, Beebeede tood out as a dessert brand with with a distinctive identity and strong presence in major retail channels.
Facing sales decline and financial pressure, MOMENS closed the deal via a partial equity transfer to an individual investor, managing non-standard structures and delicate negotiations. Balancing brand value with market realities, this case illustrates a strategy that enabled swift decision-making and efficient deal closure.
Key Actions
1. Flexible Deal Structuring
- Settled on a partial equity transfer over full acquisition
- Bridged the valuation gap with a customized deal structure
- Secured stability through the retention of the founder under structured employment and incentive terms.
2. Fixed-Fee Commission Model
- Applied fixed success fees to accommodate the client’s strained financial situation
- Delivered consistent, high-quality service across all deal stages—regardless of deal size—building client trust
3. Rapid Response to Non-Standard Risks
- Restructuring atypical financials,
including a mix of personal assets and corporate cash
- Formalized key preconditions such as complete tax payments,
settlement of interim receivables, and documentation of business closure
- Managed contract details from asset and liability adjustments
to employment clauses
During the process, the initially selected preferred bidder withdrew, and our advisory team worked to ensure that the continuity of negotiations was not compromised.
2025.02
[Buy] Private Deal
An IT Startup Specializing in System Integration Solutions
During the process, the initially selected preferred bidder withdrew, and our advisory team worked to ensure that the continuity of negotiations was not compromised.
2025.02
Sangsan Ceramic is the second-largest player in Korea’s clay brick manufacturing industry, with decades of stable revenue and operating profits.
2024.11
[Sell] Private Deal
Sangsan Ceramic — Korea’s No.2 Clay Brick Manufacturer
Sangsan Ceramic is the second-largest player in Korea’s clay brick manufacturing industry, with decades of stable revenue and operating profits.
2024.11
Both speed and structuring were critical in this deal. Substantive negotiations began just one week after our engagement, and the deal was closed within two months.
2024.11
[Sell] Private Deal
'TongTonge' — K-dessert Trend Setter
Both speed and structuring were critical in this deal. Substantive negotiations began just one week after our engagement, and the deal was closed within two months.
2024.11
A hybrid approach combining 'public deal' and 'private deal' enabled competitive bidding and favorable terms.
2024.09
[Sell] Private Deal
Odters — a Premium Self Photo Studio Brand
A hybrid approach combining 'public deal' and 'private deal' enabled competitive bidding and favorable terms.
2024.09
By setting strategic targets, managing negotiation priorities, and designing flexible structures, the transaction was successfully closed in about four months.
2024.07
[Sell] Private Deal
A Co., a Property Management Company Based in Busan
By setting strategic targets, managing negotiation priorities, and designing flexible structures, the transaction was successfully closed in about four months.
2024.07
We provided sell-side advisory for Shy Bana, Korea’s only franchise brand specializing in Southern U.S. homestyle cuisine.
2024.06
[Sell] Private Deal
Shy Bana — Korea’s Only Southern U.S. Homestyle Food Franchise
We provided sell-side advisory for Shy Bana, Korea’s only franchise brand specializing in Southern U.S. homestyle cuisine.
2024.06
Despite revenue decline and financial constraints, we successfully closed the deal through a partial equity transfer to a private investor.
2024.01
[Sell] Private Deal
Beebeede, a Specialty F&B Brand Known for Cornut Bread
Despite revenue decline and financial constraints, we successfully closed the deal through a partial equity transfer to a private investor.
2024.01
By securing a successful sale to an individual investor—a rare outcome in the market—we demonstrated our capabilities in managing complex private transactions.
2023.11
[Sell] Private Deal
U Co., - Korea’s Top Nursing IT Solutions Company
By securing a successful sale to an individual investor—a rare outcome in the market—we demonstrated our capabilities in managing complex private transactions.
2023.11
InterviewBox is an early mover in the remote and AI-based interview space and was recognized for its technological excellence through the TIPS.
2023.06
[Sell] Private Deal
InterviewBox - A Remote Interview Platform
InterviewBox is an early mover in the remote and AI-based interview space and was recognized for its technological excellence through the TIPS.
2023.06
Founders of Gamegol Food wished to retire and wanted to inherit Gamegol's brand while succeeding the headquarters to their son.
2022.11
[Sell] Private Deal
Gamegol Food— Traditional F&B Dumpling Brand
Founders of Gamegol Food wished to retire and wanted to inherit Gamegol's brand while succeeding the headquarters to their son.
2022.11
The Check, Korea’s second-largest SME payment settlement platform, had previously achieved a KRW 60 billion valuation and raised over KRW 10 billion in cumulative funding.
2021.10
[Sell] Private Deal
The Check — Korea’s No.2 SME Payment Settlement Platform
The Check, Korea’s second-largest SME payment settlement platform, had previously achieved a KRW 60 billion valuation and raised over KRW 10 billion in cumulative funding.
2021.10
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