Open Deal Sell Side F&B
Background
'Gamegol Wang Mandoo(Gamegol Food)' was a well-known brand nationwide, but the founder’s imminent retirement raised critical questions about preserving its legacy. Instead of a simple business transition, the company engaged us to find an acquirer and design tailored deal structure that could carry forward the brand’s philosophy and identity.
Client Needs
Instead of transferring the entire brand, the founder wished to hand over only the flagship store to their children while selling off the remaining business divisions.
Deeply attached to the Gamegol brand, the founder prioritized finding a buyer who genuinely appreciated the brand’s value and could continue its legacy, rather than simply maximizing financial gains. The CEO sought trusted guidance at every stage throughout an unfamiliar and emotionally taxing M&A process.
Overview
Gamegol Food was a traditional dumpling specialty brand with strong market recognition in Korea. The founding brothers of Gamegol, now in their 60s and 70s, wished to retire from business while preserving the Gamegol brand. They sought a deal structure that would retain the flagship store while selling the remaining business divisions.
Leveraging our internal network, we secured a suitable buyer. Despite a temporary delay in transaction due to personnel issues, the deal closed successfully within 7.5 months, reflecting our commitment to aligning with the client’s needs and maintaining mutual trust through hands-on leadership.
Key Actions
1. Accelerating Timeline Through Structuring
- Leveraged internal networks to connect with multiple interested buyers
- Timeline : Initial consultation in March → Business analysis in April
→ Buyer meetings in May to June → Closing in November
- Delivered a well-structured IM highlighting key marketing points,
including brand collaboration and the exclusion of the flagship store
2. Overcoming Factory Operation Risks
by Securing Key Personnel
- The deal temporarily put on hold due to the buyer's difficulty
in finding a qualified factory operator
- Maintained close communication throughout and promptly resumed negotiations once key personnel were secured
3. Reducing the Client’s Load
through Empathetic, End-to-End Support
- Alleviated the emotional burden of the client’s first M&A through empathetic support and clear communication
- Operated as a fully integrated team, supporting every stage of the process—from data preparation to contract drafting
- Post-transaction, the client entered retirement, and the buyer is now actively considering further strategic acquisitions with MOMENS
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