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Sell-side for Self-Photo Studio Brand 'Odters'

Competitive Sale
Buyer Sourcing Channel
24.03 ~ 24.09
Advisory Period
7
Number of Buyers Matched
112 days
Lead Time to First Meeting
6 months
Deal Closing

모멘스투자자문,M&A,서비스업 매각

Deal Summary

Background

Focusing on high-growth businesses 
by divesting a cash cow company


The CEO of Odters was a serial entrepreneur owning multiple companies. While still in the early phase, another of his ventures was drawing active investment and showed significant upside potential. He engaged MOMENS to pursue new business opportunities while divesting a well-established cash cow business.

 

Client Needs

Maximizing negotiation leverage and deal success 
by securing multiple potential buyers


The CEO requested a thorough exploration of all opportunities rather than rushing the process, aiming to secure optimal terms through comparative negotiations with multiple potential buyers. Given the brand’s operating history and profitability, marketing strategy targeting both strategic and financial investors was needed.

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MOMENS Key Actions

Overview

This deal required a dual approach, combining a competitive sale with targeted outreach to encourage buyer competition and secure favorable terms for our client. We provided advisory support by coordinating communications with multiple buyers and proactively managing uncertainties throughout due diligence and negotiations.

Key Actions

1. Expanding Buyer Pool Through Strategic Media Exposure


- Published a public press release about the transaction via our media network 


- Attracted new potential acquirers, securing multiple Letters of Intent (LOIs)


2. Leading Parallel Negotiations with Multiple Bidders


Customized M&A scenarios for each buyer and identified associated risks 


- Supported fair valuation while securing terms that enable the seller to focus on future business opportunities


3. Coordinating Legal & Financial Due Diligence


- Coordinated closely between legal and accounting firms to ensure a smooth due diligence process


Reviewed and drafted contracts to minimize risks through to deal closing

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