Private Deal Sell Side F&B
Background
'Tongtonge', a rapidly growing dessert cafe brand with a nationwide presence in Korea, recorded annual revenue of KRW 15 billion in 2023. The company initially engaged MOMENS to accelerate growth through capital raising.
Client Needs
As multiple initiatives—including overseas expansion and product development—advanced rapidly, minimizing time to closing was critical to maintain management focus.
It was essential to design a deal structure that would not interfere with ongoing negotiations with strategic partners.
Overview
This deal demanded both speed and structure. We initiated substantive negotiations with the buyer within just one week of engagement and successfully closed the deal in two months. We ensured the buyer’s goals aligned with the company’s brand heritage, enabling successful post-merger integration.
Key Actions
1. Engaging with 15+ Potential Buyers Within One Week
- Focused outreach to consumer goods investors to accelerate deal closure
- Leveraged sector expertise in the F&B industry to pinpoint critical due diligence areas, thereby shortening the advisory period
2. Prompt Preparation of Marketing Materials
despite lack of Organized Documentation
- Created a comprehensive Information Memorandum (IM) from scratch, as no documented key information was available
- Concentrated internal efforts to finalize documentation—including business overview and financial data structuring—within one week
3. Pre-Aligning PMI Process
- Built consensus among stakeholders to create a shared vision of the company
- Facilitated early discussions between the seller and the buyer on critical post-deal issues, such as personnel planning and capital commitments
During the process, the initially selected preferred bidder withdrew, and our advisory team worked to ensure that the continuity of negotiations was not compromised.
2025.02
[Buy] Private Deal
An IT Startup Specializing in System Integration Solutions
During the process, the initially selected preferred bidder withdrew, and our advisory team worked to ensure that the continuity of negotiations was not compromised.
2025.02
Sangsan Ceramic is the second-largest player in Korea’s clay brick manufacturing industry, with decades of stable revenue and operating profits.
2024.11
[Sell] Private Deal
Sangsan Ceramic — Korea’s No.2 Clay Brick Manufacturer
Sangsan Ceramic is the second-largest player in Korea’s clay brick manufacturing industry, with decades of stable revenue and operating profits.
2024.11
Both speed and structuring were critical in this deal. Substantive negotiations began just one week after our engagement, and the deal was closed within two months.
2024.11
[Sell] Private Deal
'TongTonge' — K-dessert Trend Setter
Both speed and structuring were critical in this deal. Substantive negotiations began just one week after our engagement, and the deal was closed within two months.
2024.11
A hybrid approach combining 'public deal' and 'private deal' enabled competitive bidding and favorable terms.
2024.09
[Sell] Private Deal
Odters — a Premium Self Photo Studio Brand
A hybrid approach combining 'public deal' and 'private deal' enabled competitive bidding and favorable terms.
2024.09
By setting strategic targets, managing negotiation priorities, and designing flexible structures, the transaction was successfully closed in about four months.
2024.07
[Sell] Private Deal
A Co., a Property Management Company Based in Busan
By setting strategic targets, managing negotiation priorities, and designing flexible structures, the transaction was successfully closed in about four months.
2024.07
We provided sell-side advisory for Shy Bana, Korea’s only franchise brand specializing in Southern U.S. homestyle cuisine.
2024.06
[Sell] Private Deal
Shy Bana — Korea’s Only Southern U.S. Homestyle Food Franchise
We provided sell-side advisory for Shy Bana, Korea’s only franchise brand specializing in Southern U.S. homestyle cuisine.
2024.06
Despite revenue decline and financial constraints, we successfully closed the deal through a partial equity transfer to a private investor.
2024.01
[Sell] Private Deal
Beebeede, a Specialty F&B Brand Known for Cornut Bread
Despite revenue decline and financial constraints, we successfully closed the deal through a partial equity transfer to a private investor.
2024.01
By securing a successful sale to an individual investor—a rare outcome in the market—we demonstrated our capabilities in managing complex private transactions.
2023.11
[Sell] Private Deal
U Co., - Korea’s Top Nursing IT Solutions Company
By securing a successful sale to an individual investor—a rare outcome in the market—we demonstrated our capabilities in managing complex private transactions.
2023.11
InterviewBox is an early mover in the remote and AI-based interview space and was recognized for its technological excellence through the TIPS.
2023.06
[Sell] Private Deal
InterviewBox - A Remote Interview Platform
InterviewBox is an early mover in the remote and AI-based interview space and was recognized for its technological excellence through the TIPS.
2023.06
Founders of Gamegol Food wished to retire and wanted to inherit Gamegol's brand while succeeding the headquarters to their son.
2022.11
[Sell] Private Deal
Gamegol Food— Traditional F&B Dumpling Brand
Founders of Gamegol Food wished to retire and wanted to inherit Gamegol's brand while succeeding the headquarters to their son.
2022.11
The Check, Korea’s second-largest SME payment settlement platform, had previously achieved a KRW 60 billion valuation and raised over KRW 10 billion in cumulative funding.
2021.10
[Sell] Private Deal
The Check — Korea’s No.2 SME Payment Settlement Platform
The Check, Korea’s second-largest SME payment settlement platform, had previously achieved a KRW 60 billion valuation and raised over KRW 10 billion in cumulative funding.
2021.10
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